I’m Tamara,  a mother, founder of Farmette, storyteller and advocate for Britain’s countryside. I grew up between Yorkshire, Wales and Dorset, with the countryside woven through my childhood. In Wales, I spent school holidays lambing and helping in the dairy, learning early on about birth, loss, responsibility and the quiet strength it takes to keep going. Village life taught me something I have never forgotten: rural communities work because people show up for one another, and everyone has a part to play.

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I started Farmette to shine a light on rural businesses, makers and communities, creating short films across the UK and sharing the stories behind the people, places and products that often go unseen. What began as a film series grew into travelling to rural events, meeting founders, organisers and visitors, and hearing first-hand what they were building, why it mattered and how they found their way there. Our first series, 'Celebrating all things rural', is available to watch on YouTube.

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With three children at home, travelling the country became harder to manage. So Farmette evolved too. The podcast became another way to keep celebrating rural life, to keep listening, and to keep giving space to the voices and stories that deserve to be heard. Series 2 is something I would love to bring to you soon.

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Before Farmette, I did a bit of everything. A big part of my career was in fashion, from the shop floor through to buying, and I also worked across PR, concierge, teaching, interiors and property. For a long time, it looked like a winding path, but when brands began coming to me for advice, it all started to make sense. I realised that every chapter had given me something useful: an eye for detail, an understanding of people, a love of storytelling and a practical sense of how to bring an idea to life.

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Now, I bring all of that together with my love for the countryside to help founders with brilliant products build brands people trust. I work alongside the right experts to make things happen, always with the same aim: to champion talented people building businesses with care, courage and purpose. 

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Promoting rural communities remains at the heart of everything I do. The brand work is what makes Farmette for Good, my passion project, possible. I’m so grateful to be on this journey, and genuinely excited to see where it leads next.